Bose Doesn’t Want You To Read This Post
May 20, 2008
If you watch enough television, you’re sure to see those Bose commercials where people on a plane or at a busy office tune out from the chaos around them with the help of bulky, unwieldy noise cancelling Bose in-ear headphones. The actors look happy, but they didn’t have to shell out $350.00 for the things and they sure didn’t have to cope with regular battery recharges in order to keep the headphones functioning. The downsides to this ‘cutting-edge’ technology have to make you wonder if the benefit is worth the hefty investment.
The Bose in-ear headphones reduce background noise by sampling incoming noise, reversing it and adding that mirrored audio to your music – the background noise is canceled by its inverse. It works, but most Rube Goldberg machines work, too. The question isn’t whether or not noise-cancelling headphones work, but whether or not there’s an easier, cheaper way to get a better effect?
Absolutely. High-end sound isolating headphones accomplish the same task – keeping background noise out of your ears – better and more simply than Bose models by, well, physically keeping the background noise out of your ears. Sound isolating headphones are equipped with sleeves that focus sound into the the ear and create a barrier against outside noise. You might guess that this method is much cheaper than Bose’s more technological approach. You’d be right – over a hundred dollars cheaper in some cases. Of course, Bose doesn’t want you to know that noise-cancelling technology isn’t that expensive. Some Sony models with comparable technology cost under $50, while the Quiet Comfort models Bose sells cost more than six times that. The best technology – the micro-balanced armature drivers found in in-ear headphones – can be more costly, but it’s unquestionably worth the cost for listeners who need the best sound quality.
The other dirty secret Bose doesn’t want you to know? That so-called noise-cancelling technology doesn’t truly cancel out noise – and that Bose’s model isn’t even the most effective. Take a look at this study on noise reducing in-ear headphones. The most effective sound isolating earphone – the Shure SCL3-K – blocks over 16% more background noise than the comparable Bose model.
When it comes to Bose in-ear headphones, the moral of this study is to not always trust the company with the biggest marketing budget – at least not without doing research.


